You will provide input into the formulation and planning of Which? marketing programme to achieve the Which? marketing strategy. This will involve the day-to-day project management of marketing campaigns and initiatives to ensure delivery of business targets and undertake financial analysis to assess the performance of these initiatives. We will expect you to propose new and innovative marketing ideas to recruit and keep loyal Which? customers and be responsible for the management of external marketing agencies and delivery of the Which? brand via marketing communications.
It is essential that you have had extensive experience of project managing multi-media direct marketing campaigns and experience of working closing with senior management teams in the formulation of the strategic marketing plans. Proven numeracy and business analysis skills will be essential as well as excellent communication and presentation skills.
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